It's Nice That

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Highlighting specific ingredients from its globally recognisable menu, the redesign hopes to showcase the brand’s “playful point-of-view”.

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Design Boom

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created by 3D animator matthieu braccini, the minimalist campaign sees a series of GIFS that reinterpret how egg mcmuffins are made.

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De-milked

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Rome wasn't built in a day – much like the world-famous companies that we all recognize today. Even they had to start from something – and you might be surprised when you find out that quite a few of them started out by doing things completely different than they are doing now.

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Design Boom

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TBWA san juan proves that anyone can recognize mcdonald's iconic meals, even from far away and without the famous golden arches.

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Campaign Live

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The ad, which featured the families reacting to Coke’s “Holidays are coming” ad, beat 54 other ads and scored better than 96% of the thousands of ads ever tested by Realeyes and Lucid.

It scored better than 96% of the thousands of ads ever tested and narrowly beat Vodafone’s six-part Christmas love story, featuring actor Martin Freeman, and McDonald’s ad about a little girl saving her carrot sticks for the reindeer.

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Campaign Live

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The vast majority of consumers think brands should be doing more to combat litter – and McDonald’s and Coke are the first that come to mind.

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Campaign Live

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Ringan Ledwidge is one of advertising’s top directors, with a reel spanning big names from Lynx and The Guardian to Sainsbury’s and Chanel. But until recently, he had never directed a clown.

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