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Highlighting specific ingredients from its globally recognisable menu, the redesign hopes to showcase the brand’s “playful point-of-view”.
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It's Nice That
fastcompany
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An effective identity probably doesn’t look the way you think it looks.
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Design Boom
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created by 3D animator matthieu braccini, the minimalist campaign sees a series of GIFS that reinterpret how egg mcmuffins are made.
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De-milked
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Rome wasn't built in a day – much like the world-famous companies that we all recognize today. Even they had to start from something – and you might be surprised when you find out that quite a few of them started out by doing things completely different than they are doing now.
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99 designs
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There’s a whole science in the meanings of different colors. As an entrepreneur or designer, it’s essential to be aware of these color meanings and choose your colors wisely to help you achieve the results you are looking for.
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Design Boom
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TBWA san juan proves that anyone can recognize mcdonald's iconic meals, even from far away and without the famous golden arches.
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brandchannel
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Responding to customers, McDonald's replaces plastic straws in the UK
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Pack World
Campaign Live
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The ad, which featured the families reacting to Coke’s “Holidays are coming” ad, beat 54 other ads and scored better than 96% of the thousands of ads ever tested by Realeyes and Lucid.
It scored better than 96% of the thousands of ads ever tested and narrowly beat Vodafone’s six-part Christmas love story, featuring actor Martin Freeman, and McDonald’s ad about a little girl saving her carrot sticks for the reindeer.
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Campaign Live
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The vast majority of consumers think brands should be doing more to combat litter – and McDonald’s and Coke are the first that come to mind.
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Campaign Live
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Ringan Ledwidge is one of advertising’s top directors, with a reel spanning big names from Lynx and The Guardian to Sainsbury’s and Chanel. But until recently, he had never directed a clown.
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