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A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark. According to Professor Emerita Ann C. Noble, the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas but increases the intensity of cooked cabbage or wet dog aromas. For that reason, Radgonske Gorice made a bold decision to turn to the dark side and produce their new sparkling wine with the help from Bruketa&Zinic&Grey creative agency.