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The brand has lost the right to trademark a symbol of three parallel lines appearing in “any direction”, on the basis that this is not unique to Adidas.
Located on Paris’s iconic Avenue des Champs-Élysées, the historic Art Deco bank building from 1932 is uncovered by BIG-Bjarke Ingels Group to create a carefully curated retail laboratory for the world’s leading fashion, food, and lifestyle brands — merging a new hybrid retail model that bonds with the surrounding city.
We take deep dive into the brand’s new, simplified visual identity and speak to the design studio behind it, Red&White, about the challenges that come with future-proofing such a wide-ranging technology business
The paper artist’s dedication to her work – often spending weeks on a single project – has led to commissions by everyone from Google to the Guardian. She discusses why both creatives and their clients shouldn’t compromise on craft