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Garden of Galaxy, a personalised flower generated by an algorithm, has won the wallpaper category in the Samsung Mobile Design Competition.
After the Olympic Games, the FIFA World Cup that takes place every four years in a different country every time is probably the largest international sport event in the world. With the recent release of the next World Cup’s logo, which was as usual heavily criticized by both designers and non-designers, we thought it would […]
A highly reflective sphere has been placed in orbit by a New Zealand-launched rocket.
Akin to a giant “disco ball”, the object should be visible to the naked eye as it sweeps across a twilight sky.
It was lofted by American start-up Rocket Lab, whose Electron boosters operate from the North Island.
The company said its “Humanity Star” was an attempt to create a shared experience for everyone on Planet Earth.
The briefing: “We launch a new line of cosmetics and we want the packaging that will differentiate our brand in a highly competitive market.”
The target consumer: USA market as well as international consumers.
The design: We branded the line based on two basic design elements which cooperate towards one, distinct and strong brand identity: a bright and unusual yellow color, a bold typeface and its dynamic visual use on the packaging. The name of the brand, ASARAI, dominates the all-yellow surface of each product container in straight, imposing linearity but is introduced on the outer tubular box of each product as a quirky play of and on the design lexicon: every time the tube’s upper part closes on the lower one it fit’s differently. The brand name letters are thus fragmented, rearranged, visually cut and conceptually completed by chance. Such a flowing use of the design reflects a dynamic and confident perception of the brand name and its values.