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Radio-frequency identification, famously used to bug the US embassy in Moscow, is a cheap way to track objects and data.
Retail has had three phases, according to Katelijn Quartier, who heads the Retail Design Laboratory at Hasselt University in Belgium. ‘In Retail 1.0, the manufacturer was in charge and no designer was needed. Retail 2.0 was a phase where the retailer was in charge but hired an architect or interior architect to design the store following the brand’s or retailer’s ideas,’ she wrote in Retail Design, Theoretical Perspectives (Routledge). We have entered ‘Retail 3.0, a time when the customer is more and more in charge… This asks for much more from a designer than to translate a retailer’s identity into a store design and goes beyond mere functionality and efficiency – even more so now that a commodification of products, brands and retail is occurring’.
Have you ever gone food shopping on a lovely hot day only to be turned into an icicle walking past the supermarket’s open chiller cabinets?
Suddenly that shorts and T-shirt combo doesn’t seem like such a smart idea as you dive in to grab your organic yoghurts.
Well all that chilly discomfort could soon be history thanks to a gadget inspired by Formula 1 racing cars.
The device is basically a thin strip of aluminium and plastic shaped like a wing that is attached to the front of the cabinet shelves.
If retailers want consumers to keep using their physical stores, they will have to work hard to make paying as frictionless as possible, while giving shoppers a reason to visit.
Today’s customer wants brands to be fully geared up with chatbots, messaging apps and mobile payments. A study by Mindshare on the “Future of retail customer experience” found that 65% of customers expect retailers to use mobile technology to make their in-store experience better.