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Looking into how Punchcut uses Studio to design products for the next generation.
What is a product? Until recently, the term was used only in relation to something material and often found in a retail store. Nowadays, it is coming to mean digital products as well. Apps and websites are modern products.
When it comes to building great products, design is the most important “feature.” We’ve moved into the stage where product design dominates — it’s what sets companies apart and gives a real edge over competitors.
Whether you’re a designer, developer, product manager, program manager, marketing manager or project manager, it’s essential to understand (and have a reference guide to) the product development process in order to create your best work.
The classic definition of a prototype is that it is a scale demo of a full-scale thing you want to make. A prototype might be partially built or designed to showcase a particular feature of a bigger system. This is a pretty good definition, but I like to think of prototypes as something even broader. My definition of a prototype? It’s a tangible artifact that explores an idea.
Airbnb is betting big on automation. The company is currently developing a new AI system that will empower its designers and product engineers to literally take ideas from the drawing board and turn them into actual products almost instantaneously.
Rapid prototyping is a core human-centered design skill. Design that Matters uses prototypes to better communicate with stakeholders across languages and cultures, quickly testing assumptions to efficiently converge on a final solution. This essay includes six examples of insights we gained using prototypes and how we taught these methods to our social enterprise partner, MTTS.