Packaging of the World

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The brand story dates back to the Chinese Han Dynasty Emperor Wu and his journey to the Mountain of Huo. A beautiful woman on the mountain offered this wine to the emperor and he was overwhelmed with its taste. The design of Yingjiagong Baijiu Collection 2019 captures this mountain in the style of an ancient Chinese landscape painting. It is not just a Chinese white wine bottle, but a combination of Chinese art, craft, and philosophy; designed to be placed on display.

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Packaging of the World

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Precipice Design relaunch Braun’s iconic 1950s speaker range by Dieter Rams. – Revived packaging, photography, video and digital campaign marks Braun’s bold return to the audio world.

Precipice Design is proud to announce its work re-imagining of Braun’s 1959 iconic LE speaker range. Celebrating Braun Audio’s rich heritage, Precipice Design developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector. Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.

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Packaging of the World

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For several decades, plastic has been a huge environmental concern. Since the 1950s, over 8 billion tons of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic everywhere. We throw away plastic. Most packaging is also made of plastic. Wherein plastic decomposition takes over 300 years averagely.

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It's Nice That

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The Sagoskatt range of soft toys returns for its fifth year, directly inspired by the coloured-pencil creations of children across the globe, featuring Gurki the cucumber superhero and Rainbow Kid, who wears socks to keep warm in the sky.

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Packaging of the World

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A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark. According to Professor Emerita Ann C. Noble[1], the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas but increases the intensity of cooked cabbage or wet dog aromas. For that reason, Radgonske Gorice made a bold decision to turn to the dark side and produce their new sparkling wine with the help from Bruketa&Zinic&Grey creative agency.

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Design Boom

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created by 3D animator matthieu braccini, the minimalist campaign sees a series of GIFS that reinterpret how egg mcmuffins are made.

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Coolhunting

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While statistics on recycling vary, the consensus remains that we do not do enough (collectively or individually). The reasons range from improper sorting to ignored or unknown classifications, but one product could ease the burden of sorting and empower the broader population to recycle with results. UK-based Cohda Design Works recently unveiled the R.I.D, a…

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Packaging of the World

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East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude, Cornwall.

Titled Cornish Roulette, this quirky and entertaining parlour game contains tens sticks of hand-smoked & dried chorizo, making it the perfect gift for foodie friends.

Inspired by Constructivist art and classic boxing posters, the design has been conceived to evoke a strong sense of occasion, whilst positing a playful challenge to would-be participants.

Key to this fly-poster aesthetic is the angled application of the front label, whilst a cheeky twist to the existing brand identity is one of many playful details to discover across the pack.

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Packaging of the World

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During the design process, the creative team may often face various obstacles, like having to comply with the mandatory text requirements for product packaging.

Various local regulatory demands significantly alter the conceived design for a specific product since the host of information must be placed on the front of its packaging. That was the challenge we faced when working with ‘moo drink’ and the Brazilian market.

We tried to overcome it by actually reversing the notion of ‘back’ and ‘front’ of our packaging. We treated the backside as the one that clearly carries the product logo with no other visual noise.

On the other side of the container, we developed the “MOO” logo vertically with flavour-indicative, subtle colour-coded differentiations. All consumer-related, mandatory information is included below that.
With this design approach, we suggest that the back and front of a packaging whole can be treated as interchangeable and of equal importance.

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Packaging of the World

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Solido is a brand created by a mom and scientist from Brazil, Geisa. I met Geisa in Sofia, we had lots in common since we had both lived in East Asia and I had the luck to get to know her better and learn the story of her brand. Geisa is a biochemical engineer with a Ph.D in Bioengineering Systems who chose to invest her knowledge in producing her own handmade natural cosmetics. She has created her standard clients in Sofia and is planning to register her company in her motherland Brazil and focus on growing her business. I was really moved and inspired by her words saying that she cannot imagine that when her son grows up he might not be able to enter the sea and by her love and devotion in producing pure products.The brand not only focuses on creating natural cosmetics but also implicates a plastic free strategy via reusable packaging and package free products.

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Coolhunting

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Using Brooklyn's Floyd Bennett Field (located on Jamaica Bay) as his source, Barry Rosenthal collects plastic pollution from the water and photographs it—oftentimes in monochrome or artful arrangements—to showcase just how much we waste. Every time he sets out on a new piece, he cleans a stretch of the beach (and encourages others to do…

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Packaging of the World

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Tillandsia Xerographica is an exotic plant, commonly known as Air Plants due to their capacity of clinging wherever they can, suspended in the air while surviving without soil.

Given that unique characteristic, our challenge was to create an eco package that would not only protect and transport the plant, but also showcase it in shops and at home.

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fastcompany

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Feel guilty about tossing your cup every day? CupClub has a plan.

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Packaging of the World

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Thodoris Kafadaris began beekeeping as a hobby and out of admiration for bees. However, he eventually reached a point where he could produce three good quality honeys. He thought about selling at markets and local delicatessen shops but wanted to do it in a proper way. So he turned to us for brand guidance, to provide him with a name and packaging design.

After extensive research on bee’s lifecycle, biology and society, we stumbled upon something incredible: the average worker bee produces 1 gram of honey during its entire life! Which means it takes twelve bees their entire lives to make a teaspoon of honey. “Twelve bees” name also encompasses our client’s values and standards, including his close relationship and respect for bees as well as his decision to intentionally keep production low.

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Inhabitat

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Tooth is a sustainable option for your old, disposable toothbrush that features an durable metal handle and replaceable heads. Check it out here.

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It's Nice That

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Peter Saville, founder of Factory Records and the artist behind notorious album covers for Joy Division, David Byrne and Brian Eno, has taken on a new commission for the annual Pornhub Awards.

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Packaging of the World

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Boho Lokal is a restaurant in İzmir, focused on serving healthy and daily made food. They serve fresh and modern Turkish cuisine along with vegan, vegetarian and sugar/gluten-free options. The idea was to create a friendly and inviting restaurant with a natural feel. We’ve created a warm, approachable and minimalistic identity which emphasizes quality. For their various drinks, we opted for glass bottles, used a natural feeling colour palette to separate them and sealed the cap with a colour consistent sticker for each different drink.

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