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If you’ve used Google Maps for any length of time, you’ve probably noticed an occasional quirk: unless you’re using the satellite view, the colors of the maps don’t necessarily reflect the natural features of the real world. Sure, streets and corners will be where they are supposed to be, but ‘green’ areas marked as parks …
How did the big consumer apps get their first 1,000 users? Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse.