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Letters overlap one another in the new logo for Spanish fashion retailer Zara, designed by French agency Baron & Baron, prompting criticism from fellow designers.
Barwis is the holistic human performance company founded by Mike Barwis, one of the world’s top strength and conditioning coaches. Barwis is the strength coach and senior advisor for the New York Mets and the star of the Discovery Channel TV show “American Muscle,” which features his work with professional athletes and people with disabilities. Pentagram has designed a brand identity and website for Barwis and his company as they expand into new initiatives, including gyms and fitness products.