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Some of the biggest names in art and design have created new works which “represent the truth around climate change” for a new auction hosted by London-based design studio Accept & Proceed.
Colour is creeping over our cities, thanks both to an explosion in street art but also designers and architects’ subsequent confidence in splashing rainbow-hued graphic treatments over their walls. But the line between street art, fine art and architecture is increasingly blurring as artists are invited to weave their own distinctive works into the fabric of buildings.
The ad, which featured the families reacting to Coke’s “Holidays are coming” ad, beat 54 other ads and scored better than 96% of the thousands of ads ever tested by Realeyes and Lucid.
It scored better than 96% of the thousands of ads ever tested and narrowly beat Vodafone’s six-part Christmas love story, featuring actor Martin Freeman, and McDonald’s ad about a little girl saving her carrot sticks for the reindeer.
John Lewis became the first UK retailer to trial 360-degree video adverts on Facebook in September as part of its ‘Only Here’ Autumn campaign.
Ads were shot by agency Punch Communications at a house in South London. Facebook users can move their fingers or drag their mouse to look around an open plan kitchen/diner and view products that are exclusive to John Lewis. They can also click through to the John Lewis website to order or find out more about an item.
John Lewis’s “experimental” approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as the retailer launched its fifth annual report on the UK’s shopping habits.