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One of the key elements of a good product is a good design. Unfortunately, many people think that a design is only about the aesthetic value and therefore, often overlook it. As a business manager, one thing you need to bear in mind is that the look of your product will send a message to your customers. Whether we are buying a product on Amazon or choosing a dating, one of the factors that affect our choice is the aesthetic value of a product. If you are wondering how the look affects the business, there are proven reasons on why a nice look matters.