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Pentagram partner, graphic designer and filmmaker, Marina Willer, discusses how we can use design to improve our society and strive for a better world.
Hanleys make natural dog food, backed by science and enriched with amino acids, vitamins and minerals. It’s an ethical business founded by Philippa Hanley, a genuine animal lover who also has a background in dairy science and equine nutrition.
With a personal passion for natural foods herself, Philippa knows that a lot of issues that animals are treated for at the vets can be corrected with diet. Unfortunately, like doctors, vets are often influenced by ‘the big guys’ in pet food – not always the best solution.
With this in mind, Hanleys asked us to create a brand that reflected their honest and natural passion for animals and nutrition.
Isaac Asimov’s famous Three Laws of Robotics—constraints on the behavior of androids and automatons meant to ensure the safety of humans—were also famously incomplete. The laws, which first appeared in his 1942 short story “Runaround” and again in classic works like I, Robot, sound airtight at first.