Packaging of the World

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The brand story dates back to the Chinese Han Dynasty Emperor Wu and his journey to the Mountain of Huo. A beautiful woman on the mountain offered this wine to the emperor and he was overwhelmed with its taste. The design of Yingjiagong Baijiu Collection 2019 captures this mountain in the style of an ancient Chinese landscape painting. It is not just a Chinese white wine bottle, but a combination of Chinese art, craft, and philosophy; designed to be placed on display.

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Packaging of the World

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Precipice Design relaunch Braun’s iconic 1950s speaker range by Dieter Rams. – Revived packaging, photography, video and digital campaign marks Braun’s bold return to the audio world.

Precipice Design is proud to announce its work re-imagining of Braun’s 1959 iconic LE speaker range. Celebrating Braun Audio’s rich heritage, Precipice Design developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector. Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.

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Wallpaper*

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Glenn Pushelberg and George Yabu, founders of Yabu Pushelberg and Yuichiro Hori, the founder of the furniture label Stellar Works join forces for the new brand

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Packaging of the World

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For several decades, plastic has been a huge environmental concern. Since the 1950s, over 8 billion tons of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic everywhere. We throw away plastic. Most packaging is also made of plastic. Wherein plastic decomposition takes over 300 years averagely.

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Wallpaper*

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Ann Demeulemeester’s new glass and porcelain homeware set, to be presented at Maison et Objet 2019, is inspired by rural country living.

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Packaging of the World

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A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark. According to Professor Emerita Ann C. Noble[1], the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas but increases the intensity of cooked cabbage or wet dog aromas. For that reason, Radgonske Gorice made a bold decision to turn to the dark side and produce their new sparkling wine with the help from Bruketa&Zinic&Grey creative agency.

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It's Nice That

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The production company A24 has garnered a massive 25 Academy Award nominations for its films since its conception in 2012. Now making its first foray in publishing, Actual Source was given the task of translating some of A24's best-loved films into print.

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It's Nice That

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Somerset House Exchange is a new shared workspace inside one of London's most iconic riverside buildings, giving 200 desks to freelancers and small businesses in the creative sector who embrace innovation, collaboration and diversity in their practice.

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It's Nice That

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Digital artist Bob Bicknell-Knight offers up a primer on how the complex digital-art industry operates, from how practitioners can monetise their work to how collectors should behave when buying a digital artwork.

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Web Urbanist

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A classic kit-of-parts solution with modular twist, this conceptual bicycle is designed to be disassembled on the spot for maximum mobility, able to be shipped with ease, carried onto public transi…

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It's Nice That

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The photographer's nightlife scenes have been parked for the meantime as he launches his new series – shot earlier this year while visiting family in Plymouth, Devon. “It wasn’t a project I set out to do, but like many ideas, it came from walking with a camera.”

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It's Nice That

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Born and raised in Sweden, Simone has been building things since she was a child. Today, she runs a YouTube channel with nearly 2 million subscribers who eagerly anticipate her next “shitty robot”. We caught up with Simone to chat making things fail on purpose, getting bored and undergoing treatment for two brain tumours online.

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Design Boom

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created by 3D animator matthieu braccini, the minimalist campaign sees a series of GIFS that reinterpret how egg mcmuffins are made.

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Packaging of the World

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East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude, Cornwall.

Titled Cornish Roulette, this quirky and entertaining parlour game contains tens sticks of hand-smoked & dried chorizo, making it the perfect gift for foodie friends.

Inspired by Constructivist art and classic boxing posters, the design has been conceived to evoke a strong sense of occasion, whilst positing a playful challenge to would-be participants.

Key to this fly-poster aesthetic is the angled application of the front label, whilst a cheeky twist to the existing brand identity is one of many playful details to discover across the pack.

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Packaging of the World

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During the design process, the creative team may often face various obstacles, like having to comply with the mandatory text requirements for product packaging.

Various local regulatory demands significantly alter the conceived design for a specific product since the host of information must be placed on the front of its packaging. That was the challenge we faced when working with ‘moo drink’ and the Brazilian market.

We tried to overcome it by actually reversing the notion of ‘back’ and ‘front’ of our packaging. We treated the backside as the one that clearly carries the product logo with no other visual noise.

On the other side of the container, we developed the “MOO” logo vertically with flavour-indicative, subtle colour-coded differentiations. All consumer-related, mandatory information is included below that.
With this design approach, we suggest that the back and front of a packaging whole can be treated as interchangeable and of equal importance.

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De-milked

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Rome wasn't built in a day – much like the world-famous companies that we all recognize today. Even they had to start from something – and you might be surprised when you find out that quite a few of them started out by doing things completely different than they are doing now.

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