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26,000 people have been surveyed by paper giant G.F Smith to work out exactly how we attach specific emotions to specific colours.
When traveling, it is a given that I will visit at least one museum dedicated to art. Most often it is someplace new—either an institution that has previously escaped my radar, or one that belongs to a city I have not yet explored. Although I enjoy viewing institutional collections, I am perhaps mos
The new Coca-Cola bottle is available on the market! A metal bottle designed by Tommaso Ceschi on Desall.com for the Coca-Cola bottle design award. The contest launched by Elite received great appraisal by the international community with 463 entries and 400 contestants from all around the world.
Think about the customer experience today: It’s not about what you feel when you step into a store. It’s about what you feel when you open that generic cardboard delivery box and lift out the package containing whatever you purchased.
In a world of online shopping and social sharing, packaging is the customer experience. A great package not only contains the product; it’s the physical stand-in for the brand. It has the power to captivate, delight and engage. More and more, consumer brands recognize the power of packaging. They’re investing in great design, high-quality materials and superior production.
Here’s a fun game for designers: Quick, can you draw the Target logo from memory? How about Starbucks’ logo, Apple’s or Adidas’?
Signs.com gave markers to 156 Americans and asked them to draw ten famous logos from memory. They then compiled the results, and they’re pretty neat to see