Design Boom

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package delivery service UPS has joined forces with the world’s largest consumer product companies and international recycling leader terracycle to unveil a new system of recycling that could rid the world of plastics. the system, entitled loop encourages a reusable and returnable cycle for managing consumer product packaging that enables consumers to reduce their single-use packaging consumption.
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This is Colossal

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When traveling, it is a given that I will visit at least one museum dedicated to art. Most often it is someplace new—either an institution that has previously escaped my radar, or one that belongs to a city I have not yet explored. Although I enjoy viewing institutional collections, I am perhaps mos

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Campaign Live

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1899 Coca-Cola started life as a soda-fountain drink selling for five cents a glass, and the brand’s early management had little or no intention to bottle its product. The beverage was first bottled by Mississippi shop owner Joseph Biedenharn in the mid-1880s, but Coca-Cola president Asa Griggs Candler remained unimpressed. It was only in 1899 that Candler sold the bottling rights to three Tennessee businessmen – Benjamin Thomas, Joseph Whitehead and John Lupton – for the princely sum of $1. The first glass vessels were straight-sided Hutchinson bottles, using a metal stopper first patented by Charles Hutchinson in 1879.
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Packaging of the World

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The new Coca-Cola bottle is available on the market! A metal bottle designed by Tommaso Ceschi on Desall.com for the Coca-Cola bottle design award. The contest launched by Elite received great appraisal by the international community with 463 entries and 400 contestants from all around the world.

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Pack World

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As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta, and Sprite in Lithuania, Latvia, and Estonia featuring Reveal temperature-sensitive inks.
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How Design

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Think about the customer experience today: It’s not about what you feel when you step into a store. It’s about what you feel when you open that generic cardboard delivery box and lift out the package containing whatever you purchased.

In a world of online shopping and social sharing, packaging is the customer experience. A great package not only contains the product; it’s the physical stand-in for the brand. It has the power to captivate, delight and engage. More and more, consumer brands recognize the power of packaging. They’re investing in great design, high-quality materials and superior production.

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Campaign Live

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The vast majority of consumers think brands should be doing more to combat litter – and McDonald’s and Coke are the first that come to mind.

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Google

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Here’s a fun game for designers: Quick, can you draw the Target logo from memory? How about Starbucks’ logo, Apple’s or Adidas’?

Signs.com gave markers to 156 Americans and asked them to draw ten famous logos from memory. They then compiled the results, and they’re pretty neat to see

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Campaign Live

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The drinks company said the £6.6m being spent was the biggest investment in the brand in the UK in its 234-year history.

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