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The end of history meets the end of the future.
It was inspiring to read about the launch of Waitrose’s trial in Oxford offering consumers a range of products free of packaging. Their system isn’t revolutionary – smaller supermarkets have been doing the same thing for quite some time, as have many committed people. But it’s the first time that a major supermarket has made a big move away from the packaging-dependent model that has dominated major supermarkets for years.
We take deep dive into the brand’s new, simplified visual identity and speak to the design studio behind it, Red&White, about the challenges that come with future-proofing such a wide-ranging technology business
The Guardian was one of the first news organizations to embrace digital. They went from being the ninth-most read newspaper in the U.K. to a global news organization with an audience of over 155 million monthly browsers. Their journalism is watched, read and listened to around the world. They produce live blogs, podcasts and videos designed for multiple platforms and devices.