Packaging of the World

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Emotional attachment develops when people use products of a brand for a specific period of time. Businesses can harness this bond by utilizing every available opportunity to make sure customers become returning customers. Moreover, satisfied customers spread the word about the business and help in increasing the consumer base for the business.

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Leadoff Studio designed a Tyvek pouch as packaging for Ro Healthcare to encourage reuse, rather than being disposed of right away. It is made of recycled material and can be recycled if the user chooses not to keep it. We estimate that it is a reduction in carbon footprint from their original packaging by over 90%.

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Swedish Tonic is a successful soda brewing company founded in 2016, with sales worldwide. Started by a group of young entrepreneurs, who had the ambition to create an authentic, non-artificial tonic syrup, it has grown into reaching a wider audience with a selection of tonic based mixers. The tonic syrup is still handcrafted in small batches and made with pure natural ingredients.

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25 Coffee Roasters is a company from Kharkiv. The company was founded in 2013. It works with the production and supply of freshly roasted coffee. In 2018, the company decided to rebrand and completely update the logo and corporate identity to make the brand more emotional and modern. The fresh view and image was the main condition for the new identity. On another hand, the new identity should maintain brand awareness.

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The brand story dates back to the Chinese Han Dynasty Emperor Wu and his journey to the Mountain of Huo. A beautiful woman on the mountain offered this wine to the emperor and he was overwhelmed with its taste. The design of Yingjiagong Baijiu Collection 2019 captures this mountain in the style of an ancient Chinese landscape painting. It is not just a Chinese white wine bottle, but a combination of Chinese art, craft, and philosophy; designed to be placed on display.

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Precipice Design relaunch Braun’s iconic 1950s speaker range by Dieter Rams. – Revived packaging, photography, video and digital campaign marks Braun’s bold return to the audio world.

Precipice Design is proud to announce its work re-imagining of Braun’s 1959 iconic LE speaker range. Celebrating Braun Audio’s rich heritage, Precipice Design developed all consumer and trade touchpoints including brand and product narratives, packaging, photography, iconography, digital assets, video content and point of sale concepts, helping to re-establish Braun in the premium audio sector. Inspired by Dieter Rams’ original designs, the new Braun Audio LE Series of smart speakers encapsulate the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last.

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For several decades, plastic has been a huge environmental concern. Since the 1950s, over 8 billion tons of plastic have been produced in the world. We eat from plastic, we drink from plastic, we use plastic everywhere. We throw away plastic. Most packaging is also made of plastic. Wherein plastic decomposition takes over 300 years averagely.

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A new sparkling wine brand called Untouched by Light, released by Radgonske Gorice recently, claims that best things happen in the dark. According to Professor Emerita Ann C. Noble[1], the exposure of wine to daylight or artificial lighting results in what is commonly known as light-struck aromas. It decreases the intensity of citrus aromas but increases the intensity of cooked cabbage or wet dog aromas. For that reason, Radgonske Gorice made a bold decision to turn to the dark side and produce their new sparkling wine with the help from Bruketa&Zinic&Grey creative agency.

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East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude, Cornwall.

Titled Cornish Roulette, this quirky and entertaining parlour game contains tens sticks of hand-smoked & dried chorizo, making it the perfect gift for foodie friends.

Inspired by Constructivist art and classic boxing posters, the design has been conceived to evoke a strong sense of occasion, whilst positing a playful challenge to would-be participants.

Key to this fly-poster aesthetic is the angled application of the front label, whilst a cheeky twist to the existing brand identity is one of many playful details to discover across the pack.

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During the design process, the creative team may often face various obstacles, like having to comply with the mandatory text requirements for product packaging.

Various local regulatory demands significantly alter the conceived design for a specific product since the host of information must be placed on the front of its packaging. That was the challenge we faced when working with ‘moo drink’ and the Brazilian market.

We tried to overcome it by actually reversing the notion of ‘back’ and ‘front’ of our packaging. We treated the backside as the one that clearly carries the product logo with no other visual noise.

On the other side of the container, we developed the “MOO” logo vertically with flavour-indicative, subtle colour-coded differentiations. All consumer-related, mandatory information is included below that.
With this design approach, we suggest that the back and front of a packaging whole can be treated as interchangeable and of equal importance.

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Solido is a brand created by a mom and scientist from Brazil, Geisa. I met Geisa in Sofia, we had lots in common since we had both lived in East Asia and I had the luck to get to know her better and learn the story of her brand. Geisa is a biochemical engineer with a Ph.D in Bioengineering Systems who chose to invest her knowledge in producing her own handmade natural cosmetics. She has created her standard clients in Sofia and is planning to register her company in her motherland Brazil and focus on growing her business. I was really moved and inspired by her words saying that she cannot imagine that when her son grows up he might not be able to enter the sea and by her love and devotion in producing pure products.The brand not only focuses on creating natural cosmetics but also implicates a plastic free strategy via reusable packaging and package free products.

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Tillandsia Xerographica is an exotic plant, commonly known as Air Plants due to their capacity of clinging wherever they can, suspended in the air while surviving without soil.

Given that unique characteristic, our challenge was to create an eco package that would not only protect and transport the plant, but also showcase it in shops and at home.

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Polish lemonade with the Italian roots. Think yellow is prepared from the best, sicilian lemons acompanianed by the best Polish vodka in the alcohol version. The aim was to create a product that stands out on the market. It was to be fun, colourful, associated with summer, beach, sea and good flavour. I wanted to create a design that shows the elegant and approachable product at the same time. The name of the brand ( think yellow) was a guideline for the colour palette for the brand identity and the package design. The colour yellow was the obvious pick according to the main ingredient: lemons. The dark blue is the reference to sea, water, marine stripes. The pattern is inspired by the yellow-white stripes of the beach parasols and geometric interpretations of lemons. All together gives fresh, vibrant and elegant look for the product.

In the logo design I wanted to conclude the essence of the product. So finding the bottle among the name letters was the best solution. Also to underline the twist of the product, the energising power of it, the fresh kick that it gives among summer days I added a thunder.

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Thodoris Kafadaris began beekeeping as a hobby and out of admiration for bees. However, he eventually reached a point where he could produce three good quality honeys. He thought about selling at markets and local delicatessen shops but wanted to do it in a proper way. So he turned to us for brand guidance, to provide him with a name and packaging design.

After extensive research on bee’s lifecycle, biology and society, we stumbled upon something incredible: the average worker bee produces 1 gram of honey during its entire life! Which means it takes twelve bees their entire lives to make a teaspoon of honey. “Twelve bees” name also encompasses our client’s values and standards, including his close relationship and respect for bees as well as his decision to intentionally keep production low.

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Boho Lokal is a restaurant in İzmir, focused on serving healthy and daily made food. They serve fresh and modern Turkish cuisine along with vegan, vegetarian and sugar/gluten-free options. The idea was to create a friendly and inviting restaurant with a natural feel. We’ve created a warm, approachable and minimalistic identity which emphasizes quality. For their various drinks, we opted for glass bottles, used a natural feeling colour palette to separate them and sealed the cap with a colour consistent sticker for each different drink.

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