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To those of you battling inside envelopes of change or advancing pins across industrial charts, I would say this. The maps have all been burned, the borders forgotten. There is business and there is creativity, and that is as much classification as you will ever need. Enjoy the simple truth of this statement; devote yourself to the wondrous adjacencies; and take a handful of immutable beliefs with you, because without them you will be lost in the newly virgin vastness of it all.

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Campaign Live

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Download the report, in partnership with Innovid, to learn more. Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.

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Campaign Live

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Asda’s top marketer has admitted that agencies found his unconventional approach to working on briefs “demotivating” at first, but that they have found it “liberating” after adjusting their expectations.

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The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he’s happier embracing what he calls ‘JOMO’ – the ‘joy of missing out’.

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Absolut recently announced Lebanon’s Sarah Saroufim as the winner of a contest to find its next creative collaborator. Campaign went to the winners event in Stockholm to find out about the brand’s philosophy of collaboration.

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The average child in the UK sees just 11.5 seconds of ads for foods high in fat, salt or sugar per day, across both TV and online, according to a report published today by the Advertising Association.

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1899 Coca-Cola started life as a soda-fountain drink selling for five cents a glass, and the brand’s early management had little or no intention to bottle its product. The beverage was first bottled by Mississippi shop owner Joseph Biedenharn in the mid-1880s, but Coca-Cola president Asa Griggs Candler remained unimpressed. It was only in 1899 that Candler sold the bottling rights to three Tennessee businessmen – Benjamin Thomas, Joseph Whitehead and John Lupton – for the princely sum of $1. The first glass vessels were straight-sided Hutchinson bottles, using a metal stopper first patented by Charles Hutchinson in 1879.
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Coca-Cola: faces ban from advertising on TfL network The mayor of London, Sadiq Khan, has confirmed plans to bank junk food advertising on the Transport for London network's out-of-home estate, starting from February.
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A basement bursting with music and dining experiences, a candy-pink faux launderette, a Vogue photo shoot, intriguing installations and Instagram-friendly moments at every point, not to mention a slide in place of an escalator: welcome to the "Curiosity Rooms", where Google has chosen to promote its latest smartphone Pixel 3.
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