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Can Stuart Brumfitt do something special and unusual and make it relevant?
We live in an age of irony. Perhaps we always have, but some ironies are more profound than others. And the irony of the moment is that, as we understand more and more about how the mind reasons, we become less and less capable of being reasonable.
To those of you battling inside envelopes of change or advancing pins across industrial charts, I would say this. The maps have all been burned, the borders forgotten. There is business and there is creativity, and that is as much classification as you will ever need. Enjoy the simple truth of this statement; devote yourself to the wondrous adjacencies; and take a handful of immutable beliefs with you, because without them you will be lost in the newly virgin vastness of it all.
Download the report, in partnership with Innovid, to learn more. Based on the insights and data from every campaign that ran with Innovid between 1 January and 31 December 2018, this report will help you to compare the performance of standard pre-roll video to that of interactive video across devices and channels, as well as offer benchmarks and overall performance for key video KPIs. It also examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.
Asda’s top marketer has admitted that agencies found his unconventional approach to working on briefs “demotivating” at first, but that they have found it “liberating” after adjusting their expectations.
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Absolut recently announced Lebanon’s Sarah Saroufim as the winner of a contest to find its next creative collaborator. Campaign went to the winners event in Stockholm to find out about the brand’s philosophy of collaboration.