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One in three people suffer from Seasonal Affective Disorder (SAD), and women are 70% more likely to suffer than men. In London, Buzzbar (the walk-in digital and marketing production service) has responded to these statistics by creating the world’s largest SAD lamp for passers-by to up their serotonin levels on the way to and from work.
Dubbed “Wellness Window,” the idea was inspired following a friend of Buzzbar’s CEO, Anna Downey, being diagnosed with SAD. “She was a different person,” Downey tells us. “And the stats around SAD are shocking. Buzzbar already brightens up one of the busiest intersections of London; the Lumie installation takes this to the next level. We’re hoping that the installation will help hundreds of thousands of Londoners and visitors from around the world. People seem to be enjoying it… We’ve had a few locals having coffee breaks in front of the lamp.”